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Archive for February, 2020

The Importance of Competitive Advantage

Friday, February 14th, 2020

幸运飞艇滚雪球计算器As an otherwise idle MBA (Master of Business Administration) there are a lot of times where I hear business plans and see business ventures that make me wonder whether the people involved actually understand the idea of going into business. Most businesses fail. But most businesses fail because they don’t have a business plan or a marketing plan. And I’d add that they need to keep these as Live Documents (continually amended in real time to reflect the changing business environment).

Boring stuff, I know. Who really wants to spend all that time and effort running a business with paperwork. Live documents, phooey. I hear you. My answer… well, a business that wants to compete, survive and prosper. Otherwise, you’re correct… what a waste of energy.

One step in that direction for a business is to sit down and seriously ask yourself what your product/service offers customers. I mean, what does it really offer them above your competitors? What is your Competitive Advantage? Why you and your product/service, instead of your competitor?

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Steven Clark

幸运飞艇滚雪球计算器My name is Steven Clark (aka nortypig) and I live in Southern Tasmania. I have an MBA (Specialisation) and a Bachelor of Computing from the University of Tasmania. I'm making pictures with film. A web developer for money. A business consultant for fun. A journalist on paper. Dreams of owning the World. Idea champion. Paradox. Life partner to Megan.

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